After a brief hiatus, we are back to blogging at Constant
Raving!
To dive right in, last week we taught a class on Facebook
and Pinterest to a great group from the Home Builders Association of Charlotte.
We wanted to share with you some key points that we
addressed during our course that we think are important for everyone who is
using social media for their business to know.
Facebook:
The Law:
·
The FTC monitors social platforms for FTC
violations
·
You must disclose all endorsements
·
Federal Guidelines carry a $11,000 penalty per
infraction
Facebook Guidelines
and Promotional Guidelines:
·
You must run a contest through third party
applications
·
You cannot use status updates as a promotion or
sweepstakes
·
You can read more about this at http://www.facebook.com/promotions_guidelines.php
It’s a Conversation:
·
Social media is the new phone call
o Would
you hang up on a lead?
o Would
you hang up on negative feedback?
Social Media Habits:
·
Understand your target audience
o When
are they online?
o What
type of content do they like?
·
The biggest spike on Facebook occurs at 3pm ET
on weekdays, particularly Wednesday
·
Fans are the least active on Sunday
Timeline Optimization:
·
Creativity is key – words get boring!
·
Facebook’s “Ranking” algorithms determine which
posts get shown
o Videos
trump Photos, which trumps Links and Text is last
·
Having the popular kids as fans (600+ friends)
will not help your page
Pinterest:
What is Pinterest?
·
Online virtual Pinboard
·
The #3
social network, following Facebook and Twitter
Why should I use
Pinterest for my business?
·
Brand Reinforcement
·
Interest -> sale is quick and easy
·
Drives traffic to your website, improves your
SEO
·
Provides an informal focus group
How can I use
Pinterest effectively?
·
Repin, like and comment on others Pins
o It’s
all about reciprocity!
·
Keep Pins and Pinboards brand relevant
·
Run Competitions
·
Integrate your website and social media
·
Dedicate time
Melissa and Caitlin after presenting on Facebook and Pinterest
If you are interested in learning more about Facebook and/or
Pinterest and how you can use these social media networks effectively for your
business, contact us! Also, if you are interested in having us teach a class to
your group on Facebook, Pinterest, or any other social media sites, please
contact us. We love teaching about our favorite subjects!
Email Melissa and Caitlin at: ConstantRaving@mvoc.com
Call Melissa at: (919) 244.7503
