Today, we wanted to address why and how you should use
Administrator access on Facebook. This is an important topic for those of you
who are new to social media for business, and a great reminder for those of you
out there who are already fairly social media savvy!
What is an
Administrator?
Administrators, found within the Admin Panel, are essentially
those who you have chosen to grant access to your Facebook Page for your
business. They only have access to your Facebook business page, they do not
have access to your personal Facebook account. The administrators you choose
can, depending on the access you grant them, add/delete posts, respond
to/delete comments, send message, create ads, view insights, and edit the page.
Administrators and the Admin Panel are functions only available to users who
have set up a Facebook business pages.
Why is it Important
to use the Admin Capability on Facebook?
1.
Administrators you add can help with the day to
day maintenance of your page
a.
Note: Those you add as administrators must be people you trust and that work
for your business since you are essentially giving them access to promote your
brand and provide customer service.
2.
The admin panel now gives you options to decide
the level of access each administrator has to your page (we’ll elaborate on
this in a minute).
How do you Add Administrators?
As the creator of a Facebook Page you automatically have
admin access. However, if you have others that you know and trust to contribute
to your Facebook Page you can add them as administrators so they can contribute
without having to log into your personal Facebook account.
Just follow these easy steps to add administrators:
1.
Go to your Facebook business page and click
“Edit Page” in the top right corner
2.
Choose “Admin Roles” from the drop-down
3.
At the bottom of this page find the box that
looks like this:
4.
Type in the persons name – use this if they are
already on Facebook, their name should appear in a drop-down, select them. If
they are not already on Facebook, type in their email.
5.
Choose what kind of permissions/access you’d
like them to have by clicking manager and choosing the appropriate role – we
will elaborate on the roles momentarily.
6.
If prompted to enter a password, enter your personal Facebook password.
What are the Differences
Between the Admin Roles?
Facebook now offers 5 different roles to choose from –
unlike before timeline, you can actually choose how much access you want each
administrator to have. It’s important to remember that everyone is put in the
Manager role by default.
The 5 roles you have to choose from are as follows:
1.
Manager
2.
Content Creator
3.
Moderator
4.
Advertiser
5.
Insights Analyst
Facebook has published this handy graph to display the
different permissions each role is given:
When adding administrators to your page we recommend
choosing the role you think the person would most fit into. If, as time goes
by, you find they need more access, you can change their role by going to “Edit
Page” à
“Admin Roles” and choosing the new role in the drop-down under their name. You
will be prompted to enter a password and, like when adding administrators,
enter your own personal Facebook password.
In Conclusion…
At Constant Raving, we see people frequently under-utilizing
the Admin Panel, or going to the opposite extreme and granting access to
everyone in their business as a Manager. While this is a great function
Facebook offers, and we encourage you to take advantage of it, we can not
reiterate enough how extraordinarily
important it is to only give access to those you know and trust within your
business, and to make sure they only have the access they need to do their
jobs!
We hope this post has been helpful! Please let us know what
you think of this post, or what you would like to see addressed in future posts
in the comments. And, as always, please contact us at Constant Raving with any
questions.
