Which social media site should I use for my business?

At Constant Raving, we know how much work it takes to maintain social media sites for a business. We often get the question “I only have time in my day to think about maintaining one social media site, which is the most important for my business?” While we always recommend coming to us to help you formulate and execute a social media strategy, we recognize that for a variety of reasons that is not always possible. Therefore, we wanted to write a post providing some insight for those who aren’t sure which social media site is best for their business. For this post we have chosen the three major social media sites to focus on: Facebook, Twitter, and Pinterest.

First, we want to start by saying how, if you are unable to hire a social media management company (like us!) and cannot regularly post on several sites, it is better to have just one or two that you can maintain. Why? One site that is regularly updated is better for potential customers and looks more professional than having several that are sporadically or never updated. 

Now, how to choose…

Facebook, Twitter and Pinterest are each fantastic for different reasons.  Below we have highlighted several aspects that makes each site stand out. Take a look and, when aligned with your businesses brand strategy and what you hope to achieve on social media (e.x. selling houses, building brand awareness, or tempting people with pictures of your delicious doughnuts), you should be able to find the social media site that’s right for you!

Twitter:

1.     Twitter is what’s happening right now

a.     Twitter is great for business that want to post up to the moment information, or post more frequently throughout the day

2.     Twitter forces you to deliver short, concise messages

a.     Although sometimes Twitter’s 140 character limit can seem frustrating, this is a great way to deliver concise messages that pack a punch

b.     Twitter allows you to go over this limit, but since all text over the 140 characters is not visible to followers we strongly recommend to stay within the character limit

3.     Twitter only employs an algorithm for trending topics

a.     What does this mean for your business? That, unlike Facebook, your followers will see updates in the order in which they were posted and not according to an algorithm that assigns importance by type of post

Facebook:

1.     Facebook is what’s happening today

a.     This is great for people who aren’t posting extremely time sensitive material or are unable to update frequently throughout the day

2.     Videos and Pictures Win in the Facebook algorithm

a.     The Facebook algorithm is set up so that Video takes precedence over Pictures, followed by Links, then Text

                                               i.     This means that followers are more likely to see the Pictures and Videos you post than the Links and Text

b.     This is great for businesses that want to post a variety of content, but largely post Pictures and Videos

3.     Facebook has a virtually unlimited character limit (63,206 characters) on posts

a.     While we don’t recommend getting too wordy (people have a shorter attention span these days), Facebook is great for those who don’t want to/can’t/don’t have time to make sure their posts are within Twitter’s character limit

Pinterest:

1.     Pinterest is all about the image

a.     Pinterest is great for brands that rely heavily on images to sell their products

                                               i.     Because you can link your Pins to whatever you choose, we always link back to the page that will sell the product

1.     E.x. A picture of a new home will link back to the webpage with the price and who to contact if interested

2.     Pins are seen in the order that they are Pinned

a.     Like Twitter, there is no algorithm applied to the order in which Pins appear on a users page, therefore the most recent Pins are front and center

                                               i.     This is great, but like Twitter means that you need to be updating (re-Pinning, liking, commenting) on a regular basis to be seen

3.     Pinterest is mostly used by women

a.     Even though we know several male Pinterest users, women still make up the majority of users

b.     This is great for businesses that largely sell to the female demographic

Can’t pick just one? Facebook and Twitter can be published simultaneously on platforms like HootSuite, and Pictures work well on Facebook and (of course) on Pinterest! As you can see from above, each social media site brings slightly different things to the table, and therefore one or two may be a better fit for your business.

We hope this post has been helpful! Please let us know what you think of this post, or what you would like to see addressed in future posts in the comments. If you have any further questions, or would like to set up a consultation with Constant Raving so we can help you choose the best social media strategy for your business please contact us at ConstantRaving@mvoc.com or by phone at 919.244.7503. We look forward to hearing from you!

Are You Effectively Using the "Admin Roles" on Your Business's Facebook Page?

Today, we wanted to address why and how you should use Administrator access on Facebook. This is an important topic for those of you who are new to social media for business, and a great reminder for those of you out there who are already fairly social media savvy!

What is an Administrator?

Administrators, found within the Admin Panel, are essentially those who you have chosen to grant access to your Facebook Page for your business. They only have access to your Facebook business page, they do not have access to your personal Facebook account. The administrators you choose can, depending on the access you grant them, add/delete posts, respond to/delete comments, send message, create ads, view insights, and edit the page. Administrators and the Admin Panel are functions only available to users who have set up a Facebook business pages.

Why is it Important to use the Admin Capability on Facebook?

1.     Administrators you add can help with the day to day maintenance of your page

a.     Note: Those you add as administrators must be people you trust and that work for your business since you are essentially giving them access to promote your brand and provide customer service.

2.     The admin panel now gives you options to decide the level of access each administrator has to your page (we’ll elaborate on this in a minute).

How do you Add Administrators?

As the creator of a Facebook Page you automatically have admin access. However, if you have others that you know and trust to contribute to your Facebook Page you can add them as administrators so they can contribute without having to log into your personal Facebook account.

Just follow these easy steps to add administrators:

1.     Go to your Facebook business page and click “Edit Page” in the top right corner

2.     Choose “Admin Roles” from the drop-down

3.     At the bottom of this page find the box that looks like this:

4.     Type in the persons name – use this if they are already on Facebook, their name should appear in a drop-down, select them. If they are not already on Facebook, type in their email.

5.     Choose what kind of permissions/access you’d like them to have by clicking manager and choosing the appropriate role – we will elaborate on the roles momentarily.

6.     If prompted to enter a password, enter your personal Facebook password.

What are the Differences Between the Admin Roles?

Facebook now offers 5 different roles to choose from – unlike before timeline, you can actually choose how much access you want each administrator to have. It’s important to remember that everyone is put in the Manager role by default.

The 5 roles you have to choose from are as follows:

1.     Manager

2.     Content Creator

3.     Moderator

4.     Advertiser

5.     Insights Analyst

Facebook has published this handy graph to display the different permissions each role is given:

 

When adding administrators to your page we recommend choosing the role you think the person would most fit into. If, as time goes by, you find they need more access, you can change their role by going to “Edit Page” à “Admin Roles” and choosing the new role in the drop-down under their name. You will be prompted to enter a password and, like when adding administrators, enter your own personal Facebook password.

In Conclusion…

At Constant Raving, we see people frequently under-utilizing the Admin Panel, or going to the opposite extreme and granting access to everyone in their business as a Manager. While this is a great function Facebook offers, and we encourage you to take advantage of it, we can not reiterate enough how extraordinarily important it is to only give access to those you know and trust within your business, and to make sure they only have the access they need to do their jobs!

We hope this post has been helpful! Please let us know what you think of this post, or what you would like to see addressed in future posts in the comments. And, as always, please contact us at Constant Raving with any questions.