December is the Perfect Time to Increase Social Media Engagement!

We all know that December is the perfect time for warm clothes (for the Northern Hemisphere, at least), a Starbucks Peppermint Mocha Latte, and holiday cheer. Did you know its also the perfect time to step up your social media to increase sales and get the word out about your business?

Whether you sell products that people might buy as gifts for the holidays, or even if you are in the food service industry, December is the ideal time to put some focus on your social media outlets. Why? If done correctly, not only will you likely see an increase in sales, but also in the number of “fans” or “followers” which could, in turn, positively affect sales throughout the year.

So, how can you use social media to your businesses advantage of the spending…oops we mean holiday…season?

1.     Pictures and Videos! December is the PERFECT time to post pictures and videos relating to your business and the holiday season (or even the cold weather).

a.     If you are a restaurant you could post pictures of your delicious soups or “comfort food” with a “would you LIKE” question

b.     A video is a great way to get the word out about your products and who they would make great gifts for this holiday season, particularly if you can throw in a creative twist to the video

2.     Cross-Promote Your Product! The holidays are a great time to partner with other businesses and organizations to promote each others products or services.

a.     A homebuilder could partner with furniture stores and show prospective buyers how easy it would be to move in and furnish your home before the holidays

b.     A restaurant could partner with an ice skating rink and invite ice skaters to come enjoy fantastic food before or after skating

c.      Create a video showcasing your recommendations for holiday products featuring both your products and other businesses products

3.     Feature Exclusive Social Media Specials! Post specials exclusive to social media on Facebook, Twitter, and even Pinterest.

a.     Make sure to encourage users to like/follow you when they redeem the special or coupon

                                               i.     One way is to promise great specials or coupons in the future to fans/followers

b.     Keep these specials or coupons exclusive to social media fans, this will encourage them to spread the word to others via social media.

As always, these are just a few tips to get you started. Remember that to develop a good social media strategy you need to be consistent so, while December is the ideal time to step up your social media, this doesn’t mean that after December you don’t have to continue to put work into your social media to see positive results.

Still have questions or would like to hear some more tips? Let us know in the comments section or contact us directly!

Also, feel free to let us know what you think of this post, and/or what you would like to see addressed in future posts.

If you would like to set up a consultation with Constant Raving so we can help you choose the best social media strategy for your business, please contact us at ConstantRaving@mvoc.com or by phone at 919.244.7503. We look forward to hearing from you!